ATTENTION: HVAC CONTRACTORS
Your Next Install Is Already
Researching Online.
AppointIQ helps you reach local homeowners actively looking for HVAC services, we answer the phone using AI agents 24/7, convert them, qualifies them, and book the estimate directly on your calendar. No shared leads. No chasing form fills. No missed calls.
5 booked estimates in your first 30 days — guaranteed.
No Contracts. No Shared Leads. You Pay Per Booked Estimate
Sound Familar?
You're paying for leads your competitors already called
Shared lead platforms sell the same prospect to 4 or 5 contractors. By the time you call, they've already made a decision.
Calls come in at 9pm and go straight to voicemail
The AC that dies on a Friday night goes to the first contractor who picks up. If that's not you, the job is gone.
Three agencies. Same story. Different invoices.
You paid for clicks, impressions, maybe a few unqualified leads and monthly reports. Nobody ever got paid for results. We built the model differently.
Booked estimates. Not leads to chase.
The difference between a lead and a booked estimate is everything. A lead is a name and a number that might answer. A booked estimate is a homeowner who confirmed the time, knows who you are, and is expecting your truck in their driveway.
Exclusive estimate — never shared with another contractor
Pre-qualified for homeownership, job type, and financing interest using live answer AI agents.
Confirmed with automatic reminder — show rates stay high
Booked directly into your existing schedule
Your ad spend stays in your account — we never touch it, never mark it up
We Find Them. We Answer. We Book The Estimate
Find Them First
We identify local homeowners actively researching HVAC services before they've contacted anyone. You reach them before your competitors do — with a targeted ad on the exact search they just made.
Convert Them
Every landing page we build is informed by 40,000+ marketing experiments run across some of the world's largest brands along with even more rigorous testing. More visitors become booked estimates, which means a lower cost to generate a qualified appointment
Answer Them
Every inbound call answered immediately, any time of day. Nights, weekends, holidays. The AC that breaks at 9pm on a Friday gets answered — and the appointment gets booked before your competitor even wakes up. Form fills get a callback in under 60 seconds.
Qualified & Booked
Callers are qualified for homeownership, job type, and service area. Qualified prospects are booked directly into your calendar with an automatic confirmation and reminder. You show up to an estimate that's ready to close.
Ready to get started?
What Is A Booked Estimate Worth To You?
These numbers are yours to adjust. Most of our HVAC clients run a 70–90% confirm rate and close 75–95% of the estimates they run. At a $1,600–$10,000+ average job value, the math tends to get interesting fast.
20 booked estimates per month
× 80% confirm rate = 16 estimates run
× 90% close rate = 14 jobs sold
× $5,000 average job value = $70,000 in revenue
Total monthly investment (Small retainer + performance fees + ad spend): ~$9,000
Cost per booked job: ~$450
For every dollar you invest, you're generating roughly 6x back in revenue. That's before repeat business, referrals, and maintenance agreements.
Simple. Transparent. Tied to your results.
Low Base Retainer
Covers your landing page, AI setup, campaign management, and ongoing optimization. This is your platform fee.
Performance Fee
You pay this only when we deliver a booked estimate to your calendar. No appointment, no fee. Our AI agents do the heavy lifting so you don't miss a single potential customer.
Ad Spend
Min $1,000/week. Stays in your Google Ads account. We build, optimize and manage the campaigns. We never touch or mark up your budget.
We Even Have A Guarantee!
5 booked estimates in your first 30 days or your performance fees pause until we close the gap. We put it in writing. If we don't deliver, you don't pay performance fees — period. The retainer covers platform and setup regardless, but the fees we earn on results only get charged when we produce them. We only take clients we believe we can win for.
STILL NOT SURE?
Straight Answers
How is this different from Angi or Thumbtack?
Those platforms sell the same lead to 4 or 5 contractors and you race to be first. Every estimate we book is exclusive to you — nobody else gets that lead.
What does the AI actually do?
It answers your inbound calls immediately, any time of day. It qualifies the caller, checks your availability, and books the estimate directly into your schedule. You wake up to confirmed appointments. It also calls all the leads that may fill out the form.
Do I need to change my current setup?
No. We work around your existing schedule and calendar. Most clients are fully set up and running within 5 to 7 business days. We do create a separate landing page and phone number to use for tracking but your existing booking system stays in tact. We leverage what you currently have and make it better.
What markets do you work in?
We operate in most major US markets. The best way to find out if yours is available is a 15-minute call.
Do you really know what you are doing?
AppointIQ founders have each more than 20 years of digital marketing experience. Have been behind the scenes of some of the most successful brands in the world. They have been operators and know what it takes to start and grow a company from nothing as well. They didn't start the company just because they thought lead generation was a cool business model. They started it because they were tired of companies getting taken advantage of and wanted to bring some real skill to the marketplace.
What others are saying
"I'd been burning money on shared leads for two years. Same leads going to five other guys. The first month with AppointIQ I had 14 exclusive booked estimates. That was it. I was done looking."
Mike R. Phoenix AZ
"We tried three agencies over four years. All the same story — lots of reports, not enough jobs. AppointIQ was the first time someone actually tied their fee to what showed up on my calendar."
Jeremy P. Chicago IL
"I haven't missed a call since starting. Their AI integration takes care of the heavy lifting so I can focus on helping my new customers."
William A. Atlanta GA
Meet The Founders?
AppointIQ was built by Justin Christianson and Marty McDonald — two operators with over 40 years of combined business and marketing experience and two successful exits between them. Justin spent 15 years running conversion optimization for brands like Constant Contact, 1-800-Flowers, NBC Sports, and Dow Jones, running over 40,000 marketing experiments before Conversion Fanatics was acquired in 2022. Marty founded Bad Rhino in 2010 and spent 16 years in the trenches of local marketing, paid advertising, and lead generation for service businesses across the country. Between them they've seen every marketing tactic that works and every agency promise that doesn't — which is exactly why they built a model where they only get paid when you get results
More Qualified Estimates On Your Calendar - Guaranteed!
15 minutes. No pitch deck. We'll look at your market, your current situation, and tell you honestly whether we think we can deliver. If we don't think it's a fit, we'll tell you that too.
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